For customers using our Javascript integration, we automatically capture 10-second and 3-minute clicked item views.
Definition of clicked item view
A clicked item view is a view of a page where the URL of the viewed page has LiftIgniter's tags inside it. For LiftIgniter's recommendation slice, this tag reads as li_source=LI&li_medium=<widgetname> whereas for the base slice the tag reads as li_source=base&li_medium=<widgetname>.
In general, every click leads to a clicked item view: a user clicks on an item, and then views the page obtained as a result of the click. In other words, we expect:
Number of clicked item views ~ Number of widget clicks
However, there could be discrepancies in either direction:
- The number of clicks could be more than the number of clicked item views, because sometimes people may click and not actually load the associated page.
- The number of clicked item views could be more than the number of clicks, because people may refresh or revisit previously visited pages arrived at by clicking. They may also share the pages with the tags with friends (e.g., through social media) and therefore drive more views to pages with the tags.
10-second and 3-minute clicked item views
A 10-second clicked item view is counted if the user stays for 10 seconds on a clicked item view page. Similarly, a 3-minute clicked item view is counted if the user stays for 3 minutes on a clicked item view page.
The counts are related as follows:
Number of 3-minute clicked item views < Number of 10-second clicked item views < Number of clicked item views ~ Number of widget clicks
Generally speaking, we will therefore have:
Number of 3-minute clicked item views < Number of 10-second clicked item views < Number of widget clicks
However, it is possible (particularly if people frequently refresh and revisit pages or share links with friends) that the number of 10-second clicked item views exceeds the number of widget clicks.
Data unavailable if you are stripping off tags or doing post-click redirection
If you are using our setNoTag in your tracking implementation, or if you are doing a custom tracking implementation that does not add URL tags, then our system will not be able to track clicked item views, and will therefore report zero values for the 10-second and 3-minute clicked item views.
The numbers could also be unusually small if you are doing post-click URL rewriting or redirection, i.e., after the user clicks, the URL is overwritten and redirected to a different page.