1. Event metrics
In addition to the method described below in the Accessing Values column, you can also download the Daily Stats CSV after clicking "See More". For more information, see the
| Metric | Description | Supported by LiftIgniter? | Accessing Values |
|---|---|---|---|
| Widget Shown | The recommendation widget is rendered on the page | Yes, with Tracking Widgets implemented. | In the LiftIgniter Analytics Panel by selecting "Shown Count" as the Metric. In the LiftIgniter Realtime Panel, as the metrics widget_shown_LI and widget_shown_base. |
| Widget Visible | The recommendation widget enters the user's viewport (screen). | Yes, with Tracking Widgets implemented | In the LiftIgniter Analytics Panel by selecting "Visible Count" as the Metric. In the LiftIgniter Realtime Panel, as the metrics widget_visible_LI and widget_visible_base. |
| Widget Click | The user clicks (left-clicks or right-clicks) on the recommendation widget. | Yes, with Tracking Widgets implemented | In the LiftIgniter Analytics Panel by selecting "Click Count" as the Metric. In the LiftIgniter Realtime Panel, as the metrics widget_click_LI and widget_click_base.In the Realtime Panel, you can also access right click data as widget_click_contextmenu_LI and widget_click_contextmenu_base. |
| Shown After Click | The user is shown a recommendation widget on a page arrived at via a click on the same recommendation widget | Yes, with Tracking Widgets implemented, as long as tags are not stripped | In the LiftIgniter Analytics Panel by selecting "Shown After Click Count" as the Metric. |
| Visible After Click | The recommendation widget enters the user's viewport on a page arrived at via a click on the same recommendation widget | Yes, with Tracking Widgets implemented, as long as tags are not stripped | In the LiftIgniter Analytics Panel by selecting "Visible After Click Count" as the Metric. |
| Click After Click | The user clicks on a recommendation on a page arrived at via a click on a recommendation on the same widget. In other words, two successive clicks. | Yes, with Tracking Widgets implemented, as long as tags are not stripped | In the LiftIgniter Analytics Panel by selecting "Click After Click Count" as the Metric. |
| 10-Second Clicked Item View | The user stays for at least 10 seconds on a page that has a LiftIgniter tag in its URL (which means the user likely arrived via a click). | Yes, with Tracking Widgets implemented, as long as tags are not stripped | In the LiftIgniter Analytics Panel by first clicking on "Engagement" to the right of the chart and then selecting "10-second clicked item views" as the Metric. |
| 3-Minute Clicked Item View | The user stays for at least 3 minutes on a page that has a LiftIgniter tag in its URL (which means the user likely arrived via a click). | Yes, with Tracking Widgets implemented, as long as tags are not stripped | In the LiftIgniter Analytics Panel by first clicking on "Engagement" to the right of the chart and then selecting "3-minute clicked item views" as the Metric. |
| Engaged Click | The user clicks on the recommendation widget and then engages with the page clicked to. | Yes, with Tracking Widgets implemented and with an agreed-upon operational definition of engagement implemented. | In the LiftIgniter Analytics Panel by first clicking on "Engagement" to the right of the chart and then selecting "Engaged Count" as the Metric. |
| Conversion (through click) | The user converts on the item, either directly within the recommendation area itself (e.g., through a hover-over buy now button) or by clicking on it and then immediately converting. | Yes, with Tracking Widgets and Tracking Conversion enabled. | In the LiftIgniter Analytics Panel by first clicking on "Conversion" to the right of the chart and then selecting "Conversion" as the Metric. |
2. Derived metrics
For a derived metric to be available, all the event metrics it depends on should be available.
Derived metrics are usually expressed as percentages.
| Derived metric | Numerator | Denominator | Accessing Values |
|---|---|---|---|
| Click-Through Rate (CTR) | Widget Click | Widget Shown | In the LiftIgniter Analytics Panel, the default metric displayed. In the LiftIgniter Realtime Panel, available as metrics ctr_LI and ctr_base.Right-click CTRs available as ctr_contextmenu_LI and ctr_contextmenu_base.Ratio of LI and base CTRs available as a percentage as ctr_plift. |
| Visible Click-Through Rate (VCTR) | Widget Click | Widget Visible | In the LiftIgniter Analytics Panel, select the Metric to be "Visual CTR (VCTR)". In the LiftIgniter Realtime Panel, available as metrics vctr_LI and vctr_base.Right-click VCTRs available as vctr_contextmenu_LI and vctr_contextmenu_base.Ratio of LI and base CTRs available as a percentage as vctr_plift. |
| Visibility | Widget Visible | Widget Shown | In the LiftIgniter Analytics Panel, select the Metric to be "Visibility". In the LiftIgniter Realtime Panel, available as metrics visibility_LI and visibility_base. |
| CTR After Click | Click After Click | Shown After Click | In the LiftIgniter Analytics Panel, select the Metric to be "CTR After Click". |
| VCTR After Click | Click After Click | Visible After Click | In the LiftIgniter Analytics Panel, select the Metric to be "VCTR After Click". |
| Visibility After Click | Visible After Click | Shown After Click | In the LiftIgniter Analytics Panel, select the Metric to be "Visibility After Click". |
| 10-Second View CTR | 10-Second Clicked Item View | Widget Shown | In the LiftIgniter Analytics Panel, click on Engagement. |
| 3-Minute View CTR | 3-Minute Clicked Item View | Widget Shown | In the LiftIgniter Analytics Panel, click on Engagement and select the Metric to be "3-Minute View CTR". |
| 10-Second View VCTR | 10-Second Clicked Item View | Widget Visible | In the LiftIgniter Analytics Panel, click on Engagement and select the Metric to be "10-Second View VCTR". |
| 3-Minute View VCTR | 3-Minute Clicked Item View | Widget Visible | In the LiftIgniter Analytics Panel, click on Engagement and select the Metric to be "3-Minute View VCTR". |
| Click Engagement | Engaged Click | Widget Click | |
| Engaged Click-Through Rate (ECTR) | Engaged Click | Widget Shown | In the LiftIgniter Analytics Panel, click on Engagement and select the Metric to be "Engaged CTR". |
| Engaged Visible Click-Through Rate (EVCTR) | Engaged Click | Widget Visible | In the LiftIgniter Analytics Panel, click on Engagement and select the Metric to be "Engaged Visible Click-Through Rate". |
| Conversion-to-Click Ratio | Conversion (through click) | Widget Click | In the LiftIgniter Analytics Panel, click on Conversion and select the Metric to be "Conversion-to-Click Ratio". |
| Conversion-to-Shown Ratio | Conversion (through click) | Widget Shown | In the LiftIgniter Analytics Panel, click on Conversion and select the Metric to be "Conversion-to-Shown Ratio". |
| Conversion-to-Visible Ratio | Conversion (through click) | Widget Visible | In the LiftIgniter Analytics Panel, click on Conversion and select the Metric to be "Conversion-to-Visible Ratio". |
3. Relationships between metrics
The following are some arithmetic relationships to keep handy when interpreting metrics. Note that since numbers are expressed as percentages, you'll need to divide by 100 after multiplying two percentages to get the product percentage.
- CTR = VCTR X Visibility
- ECTR = Click Engagement X CTR
- EVCTR = Click Engagement X VCTR
- Conversion-to-Shown Ratio = Conversion-to-Click Ratio X CTR
- Conversion-to-Visible Ratio = Conversion-to-Click Ratio X VCTR
- Conversion-to-Shown Ratio = Conversion-to-Visible Ratio X Visibility
These relationships are helpful when you are thinking of the levers that you can pull to affect a particular metric. For instance, to improve CTR, you can try to improve VCTR (by improving recommendation quality or moving the widget to a place where people's eyes are more likely to focus) or you can improve visibility (by moving the widget to a location higher up the page, rather than burying it below ad units).
Similarly, to improve ECTR, you can improve CTR (by recommending items people are more likely to click), or you can improve click engagement (by recommending items people are more likely to stay on once they click).